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• Strong brandability associated with the popular SNL franchise
• Easy to remember and pronounce, enhancing word-of-mouth marketing
• Clear market fit for SNL-themed products and merchandise
• Potential for high engagement from a dedicated fan base
• Use of a .com extension adds credibility and trust
• Potential trademark issues related to the SNL brand
• Limited scope if SNL's popularity wanes over time
• Competition from established merchandise retailers and platforms
• Requires significant marketing efforts to differentiate from competitors
• Niche market may limit broader appeal
• Growing trend in fandom and personalized merchandise
• Expansion into digital merchandise and collectibles (e.g., NFTs)
• Partnership opportunities with SNL for official merchandise
• Potential for seasonal and event-based product launches
• Increasing popularity of comedy merchandise among younger demographics
• Intense competition from other comedy merchandise brands
• Risk of market saturation in the novelty merchandise sector
• Changes in consumer preferences away from traditional merchandise
• Legal challenges related to intellectual property and trademark use
• Economic downturns affecting discretionary spending on merchandise