Korean Eyeliner Virtual Try-On App
Augmented Reality and E-commerce
An app that uses augmented reality to let users virtually try on different Korean eyeliners before purchasing, enhancing the online shopping experience.
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An augmented reality app that enables users to virtually try on a variety of Korean eyeliners to find their perfect match before making a purchase.
• Difficulty in selecting the right eyeliner shade for different skin tones
• Frustration with returns due to color mismatches when ordering online
• Lack of time to visit stores for makeup trials
• Desire for convenience without sacrificing the quality of choice
The growth of online beauty sales, expected to reach $100 billion by 2025, alongside increasing consumer demand for tech-based shopping experiences, makes this the ideal time for an AR solution.
• YouCam Makeup
• Sephora's Virtual Artist
• L'Oreal's Makeup Genius
• Traditional beauty retailers
• Influencer makeup tutorials on social media
• Physical beauty counters with in-person trials
• AI-driven personalization in beauty apps
• VR environments for makeup trials
• Social commerce platforms integrating AR experiences
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